Our SEO team will create short articles, usually around two paragraphs, that use your keywords multiple times and link back to your website. These blog posts impact SEO because they show search engines that your keywords are important enough to be talked about. Blogs also create a base of long-lasting links to your site. They are typically focused on improving search rankings quickly to profit off of the organic traffic increase while it lasts. They will use tactics such as purchasing links, creating doorway pages, cloaking, and using spun content.
In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page. In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.
This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page. This is beyond website content, but good user experience is becoming more and more important in strong SEO rankings. Since every website is different and the competition varies online and on search engines, we cannot guarantee any SEO results. However, our methodology has proven to be an effective way to help your site increase in rankings. 80% of our customers are able rank on the first page of Google for their target keywords within 6 months if the customer 1) purchases the recommended plan and 2) allows us to make on-site optimizations. On a superficial level, they are much longer and your keywords are used more often, with more links back to you.
While it would be difficult to rank without quality content, you won’t have any chance on competitive keyword phrases without links. It is still universally accepted that the number and quality of inbound links to a website and/or web page is the number one influencer of search rankings. You have probably heard that “content is king” when it comes to . The thing about content is that it drives a lot of factors related to optimization.
Google eventually detects these tactics and will penalize these websites accordingly, and once they do, Black Hat SEOs usually move on to their next short-term conquest. This is not a tactic that real businesses would want to use, as it can be very detrimental to the future of your online presence and reputation. In the past, the more links you had pointing to your web pages that contain specific keywords, the more likely you would rank for that keyword. There is still some truth to that, but if you have a high percentage of your links containing keywords, the search engines will suspect you are trying to manipulate the results.
However, Google implemented a new system which punishes sites whose content is not unique. The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. Back in the old days, search engine optimisation was all about making your website appeal to search engines such as Google. You could stuff your website with tons of keywords and expect positive results as time progressed. However, many things have changed since content marketing came into existence.
We’ve been ranking websites on the major search engines since 1998. We’ve ranked local keywords and we’ve ranked high-competition national keywords. Partnering with us means your website is GUARANTEED to rank higher on the search engines. We bring a long track record of success and look forward to bringing you the best ROI on your marketing dollars that you’ve ever seen. A backlink is also known as an inbound or incoming link and is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content.