TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results since we have implemented TopSpot’s PPC and SEO campaigns. Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it.
I trust our SEO Team and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago. With Google adding and updating the features they utilize within their search results, the different types can become tricky to distinguish. In this blog post, we walk through the common types of search features you will typically see within the organic landscape.
Web Analytics Intern As a part-time Web Analytics Intern, you are looking to develop or grow your skills in marketing analytics by assisting our team with analytics code audits and installs. Reporting Support (Part-Time) The Reporting Support Admin will compile the raw data into marketing analytics reports as a first step in our reporting process. TopSpot Careers When you do excellent work, word gets around. We are growing and are looking for more TopSpotters to join our team.
SEO Specialist As a SEO Specialist, you will develop your career by creating digital strategies that align with client business goals. Email Marketing Email marketing creates another touch point with your customers and your brand and can be used to inform subscribers of product and service offerings. Conversion Optimization Our conversion optimization team utilizes analytics data to make recommendations focused on improving user experience and increasing website driven leads. A/B and Multivariate Testing Use A/B and multivariate testing are used to determine which versions of a landing page lead to more online conversions. Reporting & Online Attribution Monitoring your site’s performance is important to ensure your sales, marketing and branding efforts are in line. Website Intelligence VisitorView is a business development tool that delivers website intelligence about who is visiting your website.
Whether it’s pumps, vessels, fasteners or a niche product, we can work with you on a strategy that’s right for your business. Website Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online. Case Studies We believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our case studies. Industrial Manufacturer Prior to working with TopSpot, the global manufacturing company’s in-house PPC program converted 13% of their paid search leads into sales. They moved their program to TopSpot with the expectation of increasing sales from paid search.
The URLs to posts, pages, and products in your store are major parts of SEO. Google will assume thatexample.com/swimming-pool-liners is about Swimming Pool Liners in some way because of that slug. If the article is instead about Swimming Pool Filtration units, edit the slug because this can adversely affect your SEO and placement in SERPs. Keywords also play a big part in SEO via your URL and website name, too, so you will probably want to have a URL that embodies either your brand name or the industry your business is in.
of surveyed customers agree the individuals that they work with at TopSpot are engaged with them and their business. Once we have reviewed your keyword list, we optimize on-page elements such as page titles, headings, and meta descriptions to align with our keyword targeting – but this is just the beginning. Our approach to SEO and digital marketing overall is holistic and deliberate. We don’t make changes for the sake of it – our strategic SEO recommendations are backed by data and research. Our SEO methods are focused on quality — bringing relevant users to your website looking for your product or service to ultimately bring you quality leads. Service Providers We work with a variety of businesses in the service industry including moving companies, roofing contractors, equipment maintenance & repair, engineers, and more.
Being on top of the search list means a high tendency for your website to be found by Internet users. Once they’ve found their required information from your website, these leads may turn into your customers. Outbound lead generation activities include making cold colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business. I’m building a list of useful posts to point people to – I will definitely add this one. I often wish more people would work on SEO rather than relying on social media so much.
We work with many local businesses like dentists, doctors, pool builders, sports gyms, and universities that make local communities go ‘round. We’ve even won a Landy from Search Engine Land for our local strategies. B2B For B2B companies in the software, health care, and professional service industries, we understand that setting yourself apart from the competition is a necessity. We work with you to differentiate yourself from the pack by growing your web presence and narrowing in on the leads that move your business forward. Manufacturers We help manufacturers, fabricators and OEMs get in front of the right audience, give them the information they need, and build new relationships with qualified users.
We had been in a slump for over a year with our previous website being very difficult to optimize for SEO. Since engaging TopSpot we have started to see an increase in activity as well as the quality of inquiries we are getting.
This software will help you aim your SEO efforts at actual traffic and pay-off . The BrightEdge platform enables us to identify problems most people didn’t know existed. See the ROI of SEO and content and measure performance against the competition. We are an SEO company that works with businesses of all sizes, nationwide, andin a variety of industriesto evaluate the competition and identify new opportunities and possible revenue streams. We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide. That’s why in addition to ourin-depth reporting, we provide a detailed journal showing where every minute of your SEO hours are allocated. Doing so means that you know what ourcontent updates,social media strategies, and other SEO tactics mean for your business.
Shopping Ads Shopping Ads are a fantastic option for online merchants as they are prominently featured in search results. SEO for E-Commerce If you are selling products online, SEO is an important aspect of your e-commerce marketing strategy. Social Media Marketing We will work with you to decipher the right channels for your audience and develop a strategy for your business. Local SEO We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies.
Manual penalties are allotted when an SEO analyst at Google investigates the site and deduces certain quandaries. A manual penalty is then displayed on the search console with a detailed description. Depending on whether the site receives Manual or Algorithmic Penalties, the SEO marketing professionals can clean up the chaos accordingly. The responsibilities of the SEO experts do not end after the implementation of SEO marketing strategy. Key performance indicators are measurable metrics that indicate the success of the campaign. For your business to capture the attention of the nearby prospects, SEO specialists must enlist a robust local SEO strategy.
Imagine how far you’ll have aced the competition if all of your competitors are just using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition. This era is constantly changing, make sure you adapt well to the changes. When all of your marketing activities are integrated and aligned towards a common goal, you will definitely achieve success in your marketing strategies, including SEO.
only affectsorganic traffic, so when you’re looking at your metrics and doing an SEO audit of your website, thedirect, social, and referraltraffic shouldn’t be considered. Find, monitor, analyze and compare — dig all the backlink data you need for safe and effective link building.
You wouldn’t want to havesuperswimmingpools.com if you’re running an ecommerce store for cooking supplies. This also applies to the slugs you use for individual pages.