Tools including Majestic, Ahrefs, Moz Link Explorer, and SEMrush offer a complete analysis on a page’s backlinks profile, from the number of connections to the quality of the anchor text. There are a variety of link building tools available, both free and paid, or with a focus on specific actions or specialization. Brand mentions, even without linking to your site, are also valuable to SEO. Google analyzes these to recognize if your brand really exists and how well known it is. But it’s important to engage this strategy in moderation. If Google sees you receiving a large number of backlinks in a short period of time, it may understand this as black hat techniques and punish your pages. It involves creating high-quality content that receives backlinks organically without requiring prospecting or partnerships.
To get a better understanding of how your site performs on mobile, you can check through Google’s mobile device compatibility test to get recommendations on optimizations you can make. So if you haven’t yet adopted these trends, it’s important to focus on improving usability and the experience of your content on users’ mobile devices. With more traffic from mobile devices, Google began to prioritize results from sites that offer a strong mobile experience. Since cell phones are more common than computers, mobile search has overtaken desktop search. It includes all of the optimizations you can make to the internal structure of a site — the code and underlying architecture — in an effort to make it faster and easier to understand, crawl, and index.
I used to be looking for this certain info for a long time. Prominence assesses how popular the business is in a given region, based on online and offline factors. If a user searches for “all-you-can-eat pizza”, Google will only return locations with that option. A combination of these factors is analyzed to provide the best results. For example, if a company is farther away from the user, but provides delivery, it may rank higher. Google gives preference to businesses that have provided the most information, especially those with a high number of strong reviews. You can submit your business name, address, phone number, business hours, and also receive ratings, answer users, upload photos, list your menu, and other specific details according to your business type.
But if the user searches for “Boca Raton pizza”, the SERP will display results for the region in the search, regardless of the user’s location. To display local results, Google attempts to understand the user’s local search intention.
For these searches, Google created local search algorithms to prioritize results in the region the user is located or included in the search. One of Google’s priorities in recent years has been understanding the intent behind the local marketing. An website analysis report audit is an important step to make sure you take as part of your technical SEO strategy, especially at the start of your optimization project. It’s an open-source code project initially led by Google, which aims to develop static content pages that load faster on mobile devices. Accelerated Mobile Pages is a further initiative to improve the mobile search experience.