The second thing, it should be informative and revealing the exact information that reader wants. Get VIP access to exclusive SEO tips that I only share with my subscribers. Download FREE guides, SEO checklists & templates to accelerate your website’s traffic.
” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal. That’s a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers. Pages that are good candidates appear in the first positions of the search results.
It then becomes hard to determine what actually works for growing your business and what’s just snake oil. Your end goal is to develop a reputation as an authority in your field, and that will be reflected in link popularity. The other big part of off-page is attracting backlinks through link building campaigns. A backlink is any external link that brings users back to your site.
The more backlinks you have, the more others consider you to be an authority in your industry. If you run a local company, you can submit your company information to sites like Yelp and Yellow Pages to start improving your own off-page marketing certification.
Google tailors the search results to your geographic location, so, if optimized correctly, your website can dominate the local search results for your niche. It seems like every day some new “strategy” or technology comes out claiming to the next best thing for business owners.
As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods. When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels. In today’s competitive market, SEO marketing is more important than ever. In addition, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate. With local SEO, you can reach prospective customers and clients by targeting users that are searching in your local area.
On-Page SEO TechniquesThe second stage is On-Page SEO. On-Page SEOhas to do primarily with the content and other elements found on a page. The first stage in the SEO process is called technical SEO.
On the other hand, a website with good content can do well with or without SEO. In other words, if you try to SEO a website with not very good content your chances of succeeding are minimum. SEO can be part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy, etc. Some people often ask me “Is SEO the same as Digital Marketing?