In short, nobody is going to advise you to create a poor UX, on purpose, in light of Google’s algorithms and human quality raters who are showing an obvious interest in this stuff. Google does not want you to try and modify where you rank, easily. Critics would say Google would prefer you paid them to do that using Google Adwords. MOST tactics still work, for some time, on some level, depending on who’s doing them, and how the campaign is deployed.
You can help quality raters EASILY research the reputation of your website especially if you have any positive history. If you have exact match instances of key-phrases on low-quality pages, mostly these pages won’t have all the compound ingredients it takes to rank high in Google. Generally speaking – real quality will stand out, in any niche with a lack of it, at the moment. Google’s high-quality recommendations are often for specific niches and specific searches as most of the web would not meet the very highest requirements.
These can leave users feeling disappointed or annoyed when they click and see the actual and far less interesting content. Apparently ‘frustrating experiences can lead people to install ad blockers and when ads are blocked publishers can’t make money’. Google will tell you if the ads on your website are annoying users which may impact the organic traffic Google sends you. Google is still, evidently, more interested in rating the main content of the webpage in question and the reputation of the domain the page is on – relative to your site, and competing pages on other domains.
You will need to monitor, or influence, ‘independent’ reviews about your business – because if reviews are particularly negative – Google will “trust the independent sources”. Make “reputation information about the website” easy to access for a quality rater, as judging the reputation of your website is a large part of what they do.
I think the inferred message is to call your Adwords rep if you are an unremarkable business. One could take from all this that Google Quality raters are out to get you if you manage to get past the algorithms, but equally, Google quality raters could be friends you just haven’t met yet. Pages with extremely low or lowest quality MC.If a page is deliberately created with no MC, use the Lowest rating. Pages with no MC are usually lack of purpose pages or deceptive pages. After page content, the following are given the most weight in determining if you have a high-quality page. If you are making websites to rank in Google without unnatural practices, you are going to have to meet Google’s expectations in the Quality Raters Guidelines.
Google is on record as saying the engine is intent on ‘frustrating’ attempts to improve the amount of high-quality traffic to a website – at least – using low-quality strategies classed as web spam. Google is very secretive about its ‘secret sauce’ and offers sometimes helpful and sometimes vague advice – and some say offers misdirection – about how to get more from valuable traffic from Google. These type of quality signals are much harder to game than they were in 2011, for instance. These high-quality signals are in some way based on Google being able to detect a certain amount of attention and effort put into your site and Google monitoring over time how users interact with your site.
If you have a lot of NEGATIVE reviews – expect to be treated as a business with an “Extremely negative reputation” – and back in 2013 – Google mentioned they had an algorithm for this, too. Google has said the odd bad review is not what this algorithm looks for, as bad reviews are a natural part of the web.
If you know you have VERY low-quality doorway pages on your site, you should remove them or rethink your entire strategy if you want to rank high in Google for the long term. In the recent past, location-based SERPs were often lower-quality, and so Google historically ranked location-based doorway pages in many instances. At the time, I didn’t immediately class the pages on the affected sites in question as doorway pages. It’s evident Google’s definition of a doorways changes over time. If you are making a page today with the sole purpose of making money from it – and especially withfree traffic from Google– you obviously didn’t get the memo. It should, at least, make you think about the types of pages you are going to spend your valuable time making. That statement above in the original quality rater guidelines isstandoutand should be a heads up to any webmaster out there who thinks they are going to make a “fast buck” from Google organic listings.
MAKE THE PURPOSE OF YOUR PAGE SINGULAR and OBVIOUS to help quality raters and algorithms. As soon as you have YMYL INTENT pages on your page/site, Google will detect this, will treat this site differently and will treat all pages linking to this page differently. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. In my tests, using pop-ups really seemed to kill how many people share a post in social media circles. I tested it out when I didn’t blog for a few months and traffic was very stable. Ads or SC that entice users to click with shocking or exaggerated titles, images, and/or text.