If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in its results. I’ve always thought if you are serious about ranking – do so with ORIGINAL COPY. It’s clear – search engines reward good content it hasn’t found before. It indexes it blisteringly fast, for a start (within a second, if your website isn’t penalised!). So – make sure each of your pages has enough text content you have written specifically for that page – and you won’t need to jump through hoops to get it ranking.
Quite simply, you want to be in that hub, at the centre if possible , but at least in it. Ideally, you will have unique pages, with unique page titles and unique page meta descriptions . I don’t worry about meta keywords these days as Google and Bing say they either ignore them or use them as spam signals. If you have original, quality content on a site, you also have a chance of generating inbound quality links .
Some links are trusted enough to pass ranking signals to another page. Some are not.YOU NEED LINKS FROM TRUSTED PAGES IF YOU WANT TO RANK AND AVOID PENALTIES & FILTERS. Proper keyword research is important because getting a site to the top of Google eventually comes down to your text content on a page and keywords in external & internal links. Altogether, Google uses these signals to determine where you rank if you rank at all. I’ve advised clients for a long time it is incredibly worth investing in some higher-quality long-form in-depth content for a few pages on a site. It is a great way to get new links AND to add keywords to your site in a way that is useful to Google algorithms and human visitors and without the risk of adding low-quality pages to your site. Many search engine marketers think who you link out to helps determine a topical community of sites in any field or a hub of authority.
Once you’ve completed your audit, it’s time to get to work improving your search rankings on yourmost important webpages. This is the part of where those keywords come into play. You’ll want to make sure they are included in several important areas of your site, as mentioned above.
I think ranking in organic listings is a lot about trusted links making trusted pages rank, making trusted links making trusted pages rank ad nauseam for various keywords. Some pages can pass trust to another site; some pages cannot.
Website saas marketing involves technical optimization, as well as researching keywords, implementing those keywords into your site, and continuously improving your content to make it easier for people to find. There’s an easier way to manage your own business SEO efforts. Google claims to not use keywords in determining search results, but it is possible that keywords have an impact on page rank. Other search engines may or do use keywords, so it’s best to use them. Having a website with rich content about your office/school/department that is referenced by other websites is the key to gaining good search engine rankings. Ultimately, search engines aim to be helpful to the person who is searching, and the best way to do that is with useful content.