Next you have to try to understand what your own capabilities are, and what kind of content you can create that will be likely to be shared and promoted by others. As you work through this process, start to think about what you can do for these influencers. What can you do that would help them achieve their own goals or what could you create or offer that would be of value to the audience they are creating content for and trying to help? Do you have access to unique data or knowledge that would help them do their jobs better? If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content. You want to understand your most linked-to pages (use tools like Ahrefs, Majestic SEO, or Moz and look at “top pages” reports to determine these). All of the other pages are simple sales-oriented pages explaining various aspects of our company’s snow removal offerings.
We publish an amazing study on the impact of snow on construction in the winter in cold weather climates. You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!). Competition – As with any business opportunity, in SEO you want to consider the potential costs and likelihood of success. For SEO, this means understanding the relative competition for specific terms.
This guide is intended to serve as an introduction to SEO. For a more in-depth overview of content creation for SEO, the technical considerations of which you should be aware, and other related topics, read Tom Demers’ comprehensive introductory guide to SEO basics. Google is looking for pages that containhigh-quality, relevant informationrelevant to the searcher’s query. You can measure your organic traffic easily with most analytics tools – since it’s free and the most-used, we’ll look at how to get this information in Google Analytics. Organic traffic is a much better leading indicator of the health of your SEO efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going.
And check out Google’s own breakdown on duplicate content. Many paid email automation tools also offer a means for discovering duplicate content, such as Moz analytics and Screaming Frog SEO Spider. Get answers from smart folks in your niche to difficult questions and share that content . When you’ve highlighted someone or their product as a valuable resource, they’ll be likely to help you share and promote that content. By looking at what already works and creating something that’s a level or two better in some way, you can help mitigate risk and make your content as fail-proof as possible.
He pointed out that the COVID-19 pandemic has shown us that keyword research isn’t always helpful when the world is in constant flux. As Miracle Inameti-Archibong, Head of , Erudite, noted, in 2021 you will be pushed more and more to make the traffic you have to work harder in order to close the gaps in revenue and demonstrate ROI. Alexander Kesler, CEO, INFUSEmedia, offers some additional advice on understanding the search intent of your ideal buyer and driving meaningful revenue for your organization.