So even though Google Search Console or another tool says you have thousands of duplicate content errors, you really just have one big root cause. You also need to optimize a few things for a great “search engine experience.” The more accessible your website is to Google, the better it will rank. A good website architectureleads to a great experience for the user when he or she navigates your page.
Page authority, which relates to how authoritative the content of a single page is. Alright, time to step outside your house and take a look at the front yard.
They’ll host them on their global network and deliver them to users from the closest point possible to decrease loading times. Another one of my favorite tools to track page speed over time is Pingdom. If you’re not on a content management system like WordPress, you’re going to have to edit the .htaccess file of your site to include 301 redirects. I’d strongly recommend educating yourself about 301 redirectsand getting some professional help in this case. Another time-saving WordPress tip is to use the Quick Page/Post Redirectsplugin. If you have multiple versions of the same page, the canonical tag can help you specify which content is the original.
These warning notifications will essentially tell people not to give your website their personal information . They’re also now actively warning people when websites are not secure. You might have to change the structure of your permalinks on WordPress, and you should certainly keep your human users in mind.
It focuses on things like fast loading times, a safe connection, and a mobile-friendly design. They simply aren’t informative enough and are lacking keyword intent.
They’ll compress the file to reduce the size without sacrificing any visible quality. A CDN like Cloudflarewill take images off your own servers.
Moving from a non-secure connection to HTTPS or SSLis a bit of work, but it’s worth your time. If you’re starting out with a new domain, consider purchasing it as an option from your domain registrar or web hosting service. But the last thing you want after working so hard to get traffic to your site is for them to bounce immediately because a big, red notification from Google is warning them away.
They are too long, truncated, or cut off before people can fully read them. Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO. Two of my favorites are the Readability and Keyword analysis tools that help give simple benchmarks to people you’re working with or outsourcing to. It’s the most popular, they update it almost weekly, and it includes a lot of advanced time-saving features. Meta description –Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers.