Honestly, scaling the ranks isn’t easy, so it’s important to celebrate those small wins along the way. For example, going from position 100 to 20 for a competitive keyword phrase is a strong sign of progress. However, at the end of the day, traffic results won’t really start to take off until you’re on the first page. Generally, organic traffic produces higher quality leads than those captured through an ad. But while it’s absolutely critical to rank high on those organic search results, it’s also important to have a presence in the maps section and possibly even the paid ads. We put a considerable emphasis on building relevant, high-quality, “Google approved” backlinks from third-party websites to yours.
Done the right way, these are things you should do to raise the reputation and visibility of your brand. No doubt, part of attracting great links is to produce great content, but there are other overt actions involved to tell the world about that great content, such as social media. Search engines use search queries—the combination of words or a word that users type into the search box – to drive customers to your website. Research has demonstrated that search engine traffic can build an organization’s success.
Best suited for those with familiarity of the SEO fundamentals, this certification is ideal for marketers seeking to grow their technical expertise. Once completed, SEOs and digital marketers will receive a formal certificate and a badge, shareable for personal profiles on LinkedIn to demonstrate proficiency. Now, you aren’t going to achieve these high rankings overnight.
Content is what brings people to your website, whatever way you look at it. If you have products, services or anything in between, content about those products, about those services, about your business and industry is what enables customers to find you and buy from you. Ensure that every aspect of that content is the absolute best it can be. Now with Google and other industry leaders pushing the subject and with search engine rankings being the penalties, I suspect that UX is going to start getting a lot more attention in the very near future. Moz’s platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which crucial business decisions are made. For both large enterprises looking to gain an edge in the increasingly complex and ever-changing world of search or an agency seeking an SEO platform to accelerate client growth, Moz has a solution.
Targeted traffic to a website can provide awareness, revenue, and exposure like no other channel of selling can do. Investment in SEO can deliver an exceptional return on investment compared to other types of marketing and publicity. The majority of web visitor traffic is driven by the major search engines such as Google, Bing, and Yahoo. Social Media & other platforms can drive traffic and generate visits, though still, most users use search engines as the primary source. Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services. BH Digital Marketing helps small business owners understand all the digital and marketing options available to them. BH digital Marketing offers Digital Service throughout the entire United States, with offices in New Jersey, Virginia, North Carolina, South Carolina, Alabama, Florida, Texas, Oklahoma, Nebraska and Iowa.