Work with a company that talks about metrics other than just rankings. If they are talking about generating sales and leads, they probably aren’t the right fit. They can get you ranking for keywords, but keywords that lead to conversions are where it matters most.
With Google Panda, sites with very thin or duplicate content see significant drops in rankings, traffic, and indexed pages. The Google Pigeon update was focused around improving localized search capabilities. Google strengthened the ranking factors related to proximity and distance of a business to improve results for search queries that have localized intent. For example, if a search user types in “plumber,” the intent is to see plumbers in their particular area, not a list of companies around the country. The amount of links pointing to a website plays a very significant role in how well a site will perform in SERPs.
Those keywords tend to be one to two words in length, and there is a pretty good chance your competitors are working hard on those very same keywords. Those make for good longer-term goals, and you should still optimize for those, but the real value is in long-tail keywords. Keyword research is essential to any SEO campaign, and this is one area where you don’t want to cut corners. You need to understand how people search for your specific products, services, or information.
And if all is well with your initial keyword, you can always contact the SEO team and discuss how to expand your rankings with other keywords. Instead of trying to game the system, sites should focus on providing visitors with useful content and a good user experience . Partly because of the proliferation of bogus offers, the term search engine optimization has gotten a negative reputation in some circles. To put the focus on the website visitor, it has been suggested that acronym SEO should stand for search experience optimization. This is an essential tool that helps a webmaster understand what Google is seeing in regard to their website. You can see web indexing status, crawl errors, and even the keywords that you are ranking for. They will also send you messages if your website has received a manual penalty.
See how you’re doing at any moment with easy-to-understand reports available through your SEO dashboard. Track rankings, traffic and overall progress made throughout your campaign, all updated in real time. Our SEO team will review your rankings on a regular basis and contact you either monthly or quarterly to review the results. Of course, if there’s an urgent issue, we’ll call you immediately.
That being said, you should not even start this process without having a solid foundation built with content and design. Acquiring links is much easier when you have attractive, valuable resources that other websites will want to link to. One of the biggest mistakes that a webmaster can make is focusing solely on ranking for one or two keywords. Often, there are some highly competitive, high-volume keywords that you feel you must rank for in order to be successful.
With it being such an important ranking factor, link amount was an easy target to be abused by unethical SEOs. The purpose of the update is to filter out the spammy, manipulative links while rewarding links that are natural and relevant. The old saying “you get back what you put into it” definitely applies to SEO. If you are not dedicating time to search engine optimization activities, you aren’t going to see the results. The same can be said if you are looking for an SEO company to manage the campaign. If you aren’t willing to invest in SEO and are looking for a cheap option, the provider won’t be able to dedicate much time and effort to deliver the results you are looking for. With that being said, some investment is better than no investment.
You will have to just adjust your expectations accordingly. Having an active profile can show that you are actually making an effort to engage your customers. The search engines look at numerous pieces of data to determine the legitimacy of a business or website, and socials signals could potentially be seen as a validator. If you produce great content and people are sharing it through social channels, webmasters and bloggers might see that content and decide to link back to it on their actual websites. The more your content is shared, the greater your chances of naturally generating links will be. Anchor text is the actual highlighted hyperlink text on a web page that directs a user to a different web page upon clicking. How websites link to you does make a difference in the search engine algorithms, and anchor text is part of that equation.
The search engines look to anchor text as a signal for a web page’s relevance for specific search phrases. Of course, once you obtain top rankings, you can’t take a break. If you aren’t growing your link profile, you can trust that your competitors are, and they will eventually surpass you. For this reason, SEO has become a necessary ongoing marketing function for most organizations. Another aspect to the quantity discussion is that it is better to have 100 total links from 100 different websites as opposed to having 100 links coming from 10 websites. There is a strong correlation that the more links your website has from unique domains, the better chance you have for ranking improvement. With link building as the top search signal, you must have a solid strategy to attract and acquire links for your website.