The 219% boost was a result of me better aligning my content for search intent. And they discovered that links are still strongly correlated with first page Google rankings. The main goal with technical website audit is to ensure that search engines can easily find and crawl all of the pages on your website.
Don’t forget that it is possible to target multiple types of search queries in one post. Unlike other social media sites , YouTube is also a massively popular search engine. Which means that SEO is super important for ranking in YouTube. Voice search is one of the most important trends in the world of SEO and digital marketing. As more people start to search with their voice, publishers will have to figure out ways to create and optimize content specifically for voice searches.
The first result you click on (“Result A”) is written by the world’s foremost expert on Paleo. And because the page has so much quality content on it, lots of people have linked to it. Now it’s time to learn how search engines like Google actually work.
Keyword tools can help you figure out how many people search for each keyword and how difficult it will be to rank on the first page of Google for that term. If your site is SEO-friendly, then you can rank for hundreds of different keywords. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
There’s a technical side as well, which includes things like site speed, user experience, mobile-friendliness and working links. Putting your primary keyword in the URL is simple and improves search rankings. Proper navigation and internal linking ensures those pages get the most authority from your home page, and thus have a better chance of ranking highly in search.
This nifty tool shows you all the keywords your competitors are ranking for but you aren’t. Type three competitors in the top three fields and your site in the bottom. Each time you search, check off all the keywords and add them to your list, then download that list to a CSV with the “Download Selected Keywords” button. Amazon is a gold mine of high buyer intent keywords — people literally search seo keyword tool on Amazon with the intent of buying something. You’ll rank for keywords that don’t get a lot of traffic or don’t cause customers to buy. The keyword “Dachshund gifts” gets ~11,000 searches per month on average, according to Ahrefs (a tool you’ll learn about in a later section). Assuming 35% of those clicks go to the first result , ranking #1 for that keyword would get you 3,850 clicks.
But in recent years, technical SEO has expanded to include topics like site loading speed, mobile optimization and more. Unlike a text-based article, search engines have a hard time understanding what’s inside of an image. Include your main keyword on your page a handful of times. It’s no big deal if you go a little over or under that amount. But if you intentionally stuff keywords in your content, you’re actually doing more harm than good. That enticing description “steals” clicks from the sites ranking above me.
Search Engine Optimization is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. If you’re going to disavow links, err on the side of caution. Disavowing too many links can be more harmful than disavowing too few. In fact, Google’s now pretty good at recognizing bad links and choosing to ignore them. Just like Google’s spiders, YouTube’s algorithm works by collecting and using information about your video. The filename, the title, the description of your uploaded content — all these elements affect rankings in YouTube’s search results.
If you send out a press release, do not copy and paste that press release onto your website. If it gets picked up in multiple publications, the search engines will see that you have duplicate content and penalize you for it. The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase.
That means incorporating key search terms as close to the root domain as possible and keeping URL length to 60 characters, or 512 pixels. If optimized right, URLs act as a positive ranking factor for crawlers and motivate users to click through. So, Keyword Density is out of the window these days, Instead, we can just use LSI keywords for better ranking. Create unique content for every medium (press releases, blogs, guest blog posts, etc…).
In search results, search engines will highlight your keyword phrases if a user has searched for those terms. Enhancing your site’s on-page SEO and creating or updating content to be the best result for its target keywords, being sure to link back to your most important product pages. While the latter may not give you a ton of page authority due to the sheer number of links on the page, they are much easier to get and give you some boost in your rankings. Think about it – your product and category pages can only rank for so many keywords. Once you’ve maxed those out, you’re not able to cover any more search real estate, so to speak. …but there’s also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks. Any local links are a great way to build overall domain authority and help local rankings.