Then, if required, you can embed media files such as Flash in the HTML of your website. A legitimately earned high position in search engines takes a lot of hard work. It’s important not to obsess about granular ranking specifics that have little return on your investment unless you really have the time to do so! THERE IS USUALLY SOMETHING MORE VALUABLE TO SPEND THAT TIME ON.
Experience can educate you when a page is high-quality and yet receives no traffic. I prefer to define manually my important pages by links and depth of content, but an XML sitemap is a best practice for most sites. Remember – Google needs links to find all the pages on your site, and links spread Pagerank, that help pages rank – so an XML sitemap is never a substitute for a great website architecture. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Is this new ‘SEO-friendly’ content going to pick up links?
I prefer to get a keyword or related term in almost every paragraph. Try and make the site mostly for humans, not just search engines.
Flash is a propriety plug-in created by Macromedia/Adobe to infuse fantastically rich media for your websites. The W3C advises you avoid the use of such proprietary technology to construct an entire site. Instead, build your site with CSS and HTML ensuring everyone, including search engine robots, can sample your website content.
One filter may be kicking in keeping a page down in the SERPs while another filter is pushing another page up. You might have poor content but excellent incoming links, or vice versa. You might have very good content, but a very poor technical organisation of it. Over thelong term, you can, I think,expect Google to treat subdomains on most common use websites as one entity – if it is – and be ranked accordingly in terms of content quality and user satisfaction. Use words with searcher intent like “buy”, “compare”, “hire” etc.
I would recommend you forget about tricks like links in H1 tags etc. or linking to the same page 3 times with different anchor text on one page. Do not link to everybody who asks you for reciprocal links. Don’t buy many keyword rich domains, fill them with similar content and link them to your site. This is lazy and dangerous and could see you ignored or worse banned from Google. It might have worked yesterday but it sure does not work today without some grief from Google. If you have very low-quality site from a content point of view, just deleting the content is probably not going to have a massive positive impact on your rankings. In fact – they MUST BE improved if you are to win more rankings and get more Google organic traffic in future.