Google needs links to find and help categorise your pages. Don’t underestimate the value of a clever internal link keyword-rich architecture and be sure to understand for instance how many words Google counts in a link, but don’t overdo it. Too many links on a page could be seen as a poor user experience. One link from a “trusted authority” site in Google could be all you need to rank high in your niche.
From observing how my test page ranks – Google is ignoring keywords in the acronym tag. If you are doing a professional audit for a real business, you are going to have to think like aGoogle Search Quality RaterAND aGoogle search engineerto provide real long-term value to a client.
Redirecting is the act of sending a user to a different URL than the one initially requested. There are many good reasons to redirect from one URL to another, for example, when a website moves to a new address. However, some redirects are designed to deceive search engines and users. These are a very poor user experience, and users may feel tricked or confused. We will call these “sneaky redirects.” Sneaky redirects are deceptive and should be rated Lowest. SC is created by Webmasters and is an important part of the user experience.
Again – this is slightly old school – but it gets me by, even today. Original content is king and will attract a “natural link growth” – in Google’s opinion. Too many incoming links too fast might devalue your site, but again. I usually err on the safe side – I always aimed for massive diversity in my links – to make them look ‘more natural’. Honestly, I go for natural links full stop, for this website. I think the anchor text links in internal navigation is still valuable – but keep it natural.
We’ll consider a comment or forum discussion to be “spammed” if someone posts unrelated comments which are not intended to help other users, but rather to advertise a product or create a link to a website. Frequently these comments are posted by a “bot” rather than a real person. They may include Ads, download, or other links, or sometimes just short strings of text unrelated to the topic, such as “Good,” “Hello,” “I’m new here,” “How are you today,” etc. Webmasters should find and remove this content because it is a bad user experience.
One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page. Also consider your CTA on page and WHICH pages on your site you are sending visitors to from the target page. Remember this – low quality pages can negatively impact the rankings of other pages on your site.
Improving the quality of your content certainly works to improve traffic, as does intelligently managing your content across the site. Positive results from this process are NOT going to happen overnight. I’ve blogged about this sort of thing for many years, now. The above information does not need to feature on every page, more on a clearly accessible page. That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites. Once you have the content, you need to think about supplementary content and secondary links that help users on their journey of discovery. However, you may encounter pages with a large amount of spammed forum discussions or spammed user comments.