While Google doesn’t use meta descriptions directly as a ranking factor, SEO-optimized meta descriptions attract more visits from SERP pages because the people searching will likely read them. This in turn sends search engines positive signals about the site.
First it’s important to note that Google is responsible for most of the search engine traffic in the world . However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and the uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website’s search engine ranking, possibly resulting in a serious loss of traffic. According to Google’s CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers , user web accessibility has become increasingly important for SEO.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
If you have a website and you want to get more traffic, it should be part of your marketing efforts. “Sharability”– Not every single piece of content on your site will be linked to and shared hundreds of times. It’s important to note that Google is responsible for the majority of the search engine traffic in the world. Thin and duplicated content is another area of emphasis with Google’s recent Panda updates. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality content in the eyes of search engines. “Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times.
This is not a huge factor in search engine rankings, but will help your users easily scan your content and find the keywords they are looking for. You should use bolding and bullet points to set apart words in the text, and this further tells the engines what is important on the page. Don’t go wild or you’ll end up cluttering up your page and aggravating the user. Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced?
Rather, let search engines know what the page is about through clarity and concision. Meta descriptions—short text snippets summarizing the content of a web page—often appear below the page title in SERP results.
Do you write for actual human beings rather than the search engine itself? One of the main advantages of the Yoast SEO plugin is that it helps you create high-ranking content. Our SEO and readability analysis gives you detailed suggestions to create copy humans and search engines enjoy! Yoast SEO Premium also helps you optimize your content for synonyms and related keywords, and on top of that, you can boost your site structure with our internal linking suggestions. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results.