Add more than 16 words to ALT text and the remaining words… evaporate. For instance, in a recent test if you have a page title tag longer than 12 words all the keywords beyond 12 words carried less weight than when they were on the visible page text. Google ignores lots of your lower-quality efforts, and as Google evolves and makes very slight changes to its algorithms to further protect its systems, everybody’s rankings fluctuate.
If Google detects any user dissatisfaction, this can be very bad news for your rankings. Some users may feel surprised or confused when clicking SC or links that go to a page on a completely different website. I think there are ranking algorithms out there that deal with too many ads on the page. Google raising the ‘quality bar’, year on year, ensures a higher level of quality in online marketing in general (above the very low-quality we’ve seen over the last years).
Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business. A Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie. These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay downbyGoogle.
Keep an eye on where you put your ads, sponsored content or CTA – get in the way of your main content copy of the page you are designing and you could see organic traffic decline. I think it is sensible to convert customers without using techniques that potentially negatively impact Google rankings. I am, at the moment, using an exit strategy pop-up window as hopefully by the time a user sees this device, they are FIRST satisfied with my content they came to read. I can recommend this as a way to increase your subscribers, at the moment, with a similar conversion rate than pop-ups – if NOT BETTER.
Web page optimisation is STILL about making a web page relevant and trusted enough to rank for any given search query. Good overall user experienceis a key to winning – and keeping – the highest rankings in many verticals. Web spammers often used ‘unnatural‘ backlinks to build fake ‘domain authority‘ to rank this ‘thin‘ content. Success comes from adding quality and often useful content to your website that together meet a PURPOSE that delivers USER SATISFACTION over the longer term. What can be agreed upon is that we do not want a LOW QUALITY label on our pages OR links, either appointed by algorithm OR manual rater. Anchor text too, has a limit of 16 words and a black spot for keywords contained beyond the 16th word.
If you expect to rank in Google organic listings you’d better have a quality offering, not based entirely on manipulation, or old school tactics. There is no single ‘user experience‘ ranking factor, we have been told, however poor user experience clearly does not lead to high rankings in Google. User experience is mentioned many times in the Quality Raters Guidelinesbut we have been told by Google it is not, per say, a classifiable ‘ranking factor‘ on desktop search, at least.
Google algorithms consistently target sites with doorway pages in quality algorithm updates. Google doesn’t care about the vast majority of websites but the search engine giantDOEScare aboutHELPING ITS OWN USERS. Google is still a ‘link-based’ search engine ‘under-the-hood’ but it takes so much more to stick a website at the top of search engine results pages than it used to. Who links to you can also inform the E-A-T of your website. I recently vastly improved a site rankings by dealing with poor AD/CTA placement issues across a website DESKTOP version . Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.