Screaming Frog check seo score Spider is a great free tool for doing this. Check out our guide to using keywords for SEO and our on-page SEO checklist for more help with this.
Many of these go way beyond keyword data to help you analyze different aspects of your marketing. According to Matthew Woodward, content that got thousands of Facebook shares gained a couple of top ten search positions, plus an answer box listing. We said earlier that social media isn’t a direct SEO ranking factor, so you’re probably wondering why we’re even mentioning it. For each site, use Moz’s Open Site Explorer to find the site’s domain authority.
If it looks like a good linking prospect, then approach the site owner and explain briefly why you think your content might be a good fit. Add your product to a service like G2Crowd – once those reviews are up, they appear in search engine results. Find and fix broken links, both internally, and those to external resources.
And of course, in all these cases, you’ll use some of the keywords from your research. This is a great place for your content to be, especially if your answer box makes people want to click through.
As we saw earlier, that’ll give you a report on links to your site, and will even tell you which links are potentially toxic and are worth disavowing. A good way to keep track of links is to use the site audit tool built into SEMrush. After you’ve set up a project to track site metrics, as described earlier, go to content marketing and seo Toolkit » On Page & Tech SEO » Site Audit. You also need to think about whether links are dofollow, and pass link juice, or nofollow, and don’t. You’ll also want to check that links to images work as they should, and aren’t broken. Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit.